But I'm not talking about lead bullets today. I'm talking about points in a blog or article. This feature nearly always draws my attention. So, here's my list of random thoughts on bullets.
- Bullets focus on content, not style. Why bother to make smooth literary transitions, when you can just shoot a bullet?
- Bullets are fast and easy. I can read through a list of bullet points in a breeze.
- Bullets feed the consumer mentality. "Give me something to chew on, and give it to me the way I like it."
- Bullets help you feel good about being in a hurry. "I read 27 blogs," and by that I mean I read 27 bullet lists.
- Bullets allow you to compare your knowledge to the author's. "Man, I could have written that list..."
- Bullets make the author look like he has organized things to say.
- Bullets allow you to add another thing to your list, even if you don't have anything else to say.
- Bullets imply authority, even when the point is empty. (See point above.)
Bullets alone will not make us free, but maybe bullets with truth and purpose can.